The Aftermath of Sky Lanterns
By Kenneth Silva
AS2
Brief:
• Create a campaign using a poster design that highlights the issues behind famous worldwide celebrations.
• Animate this poster using Augmented Reality through Eyejack
Project Outline:
For assignment two, I have decided on the celebratory ritual of sky lanterns and its relation to the issue of mass consumption. While sky lanterns are believed to be bringing their wishes to the Gods and blesses people with good luck, the aftermath of where these lanterns end up and the potential dangers they bring need to be further addressed. This is where the project name "The Aftermath of Sky Lanterns" came from, as I am planning to discuss the story of what happens after a lantern is finished burning and where it'll eventually up.
My Campaign Goal is to inform the people who are planning to light a sky lantern of the potential dangers and waste they can have towards our nature and animals. This will be done by creating an augmented reality poster that focuses on visuals that shows both sides of the spectrum and links back to mass consumption and waste lanterns can bring.
Software Used:
Final Poster Scenes:
EyeJack Video:
